From 27 September 2026, a new EU rule requires online shops selling physical goods to consumers based in the EU to display a standardised Legal Guarantee Notice. The feature will be available to all Jimdo shops. The Legal Guarantee Notice will be enabled automatically for shops that meet certain criteria indicating that they sell to consumers based in the EU. If the Notice doesn't apply to your shop, you can turn it off manually.
In this article
What is the Legal Guarantee Notice?
The Legal Guarantee Notice is a standardised EU notice that informs your customers about their statutory guarantee rights. Shops that sell physical goods to consumers based in the EU must display it. It is not a marketing badge.
Across the EU, physical goods sold to consumers have a legal guarantee of at least two years. The design, colours and wording of the Notice are standardised and can't be changed.
The Notice typically includes:
- The statutory minimum guarantee period of two years
- Information that some EU countries allow longer periods and that different rules can apply to used goods
- Examples of when a guarantee applies, such as when a product doesn't match its description or doesn't work properly
- Information about possible customer rights, such as free repair, free replacement, a price reduction or a refund
- A QR code linking to the EU's Your Europe portal
Until now, referencing statutory rights in your terms and conditions was enough. From 27 September 2026, the Notice must be actively displayed in colour and clearly visible before the customer completes their purchase.
Who does this apply to?
For Jimdo shops, this requirement is relevant if you sell physical goods to consumers based in the EU.
It isn't limited to businesses based in the EU. What matters is whether you sell physical goods to consumers based in the EU. Where your business is based and which currency your shop uses may not matter. For example, a shop based in the US that only uses US dollars may still need to display the Notice if it sells physical goods to consumers in Germany or other EU countries with European law applicable.
There is no exemption for small businesses or solo self employed people based on revenue or team size. Selling through platforms such as Amazon, eBay or Etsy doesn't change your responsibility.
The requirement doesn't apply to pure B2B transactions.
Where will the Notice appear?
Once the Legal Guarantee Notice is enabled for your shop, a clearly visible link to it appears in three places: in your cart, in your checkout and in your website's footer. The link takes customers to a dedicated page where the Legal Guarantee Notice is displayed as an image in your website's language. For languages without an official EU version of the Notice, for example Japanese, English is used as a fallback, since the Notice must be used exactly as provided by the EU and can't be translated by Jimdo.
The Legal Guarantee Notice will also be included as a PDF attachment in the order confirmation E-Mail.
If you'd like your customers to see the full Notice instead of the link in your cart and checkout, you can turn on the Show the full notice in cart and checkout setting. You'll find out how in the section How do I show the full Notice in my cart and checkout?
Do I need to enable the Notice?
The Legal Guarantee Notice will be enabled automatically for shops that meet certain criteria indicating that they sell to consumers based in the EU. However, we recommend checking the setting to make sure it's correct for your shop.
If you sell physical goods to consumers based in the EU and the Notice isn't enabled automatically, you should enable it manually. If the Notice doesn't apply to your shop, you can turn it off.
How do I show the full Notice in my cart and checkout?
You can show the full Legal Guarantee Notice directly in your cart and checkout instead of the link, so your customers see it without clicking. This setting is turned off by default.
- Log in to your Jimdo account and choose the desired website.
- Click Store on the very left and then select Settings.
- Find the Legal guarantee notice setting and make sure it's turned on.
- Turn on Show the full notice in cart and checkout.
- Click Publish your website below the text.
- Done!
The full Notice now appears below the payment buttons in your cart and checkout. On mobile devices, your customers can tap View full size to see the Notice in full size.
The link in your website's footer, the Notice page and the PDF in the order confirmation E-Mail stay the same. If you turn the setting off again, your cart and checkout show the link instead of the full Notice.
If you change this setting later, publish your website again so that your change is visible to your customers.
How do I turn off the Legal Guarantee Notice?
If the Legal Guarantee Notice doesn't apply to your shop, for example because you don't sell physical goods or don't sell to consumers based in the EU, you can turn it off in your shop settings:
- Log in to your Jimdo account and choose the desired website.
- Click Store on the very left and then select Settings.
- Find the Legal guarantee notice setting.
- Turn off the Legal Guarantee Notice.
- Click Publish your website below the text.
- Done!
When the Legal Guarantee Notice is turned off, nothing related to the Notice appears on your website: no link or Notice in your cart, checkout or footer, and no PDF in the order confirmation E-Mail. The Show the full notice in cart and checkout setting only controls how the Notice is displayed in your cart and checkout. You can only change it while the Legal Guarantee Notice is turned on.
Important: Only turn off the Legal Guarantee Notice if you're sure the requirement doesn't apply to your shop. If you sell physical goods to consumers based in the EU, EU law requires the Notice to be displayed.
What about the GARAN label?
The GARAN label is a separate EU label. It applies when a product's manufacturer offers a free guarantee of more than two years for the whole product.
Most shops don't need the GARAN label. It isn't currently available as a feature in Jimdo. To check whether you need it and create the label, visit our guarantee label page. If you'd like to use the GARAN label, you can add it to your product images and send it to your customers by email after the order confirmation.
Frequently Asked Questions
When does this obligation start?
The obligation starts on 27 September 2026 across the EU, with no transition period. It is based on Implementing Regulation (EU) 2025/1960, together with the Consumer Rights Directive 2011/83/EU and the Sale of Goods Directive 2019/771.
Do I need to do anything?
Please check your settings. The Legal Guarantee Notice is enabled automatically if your shop meets certain conditions that indicate it sells to consumers based in the EU. These conditions are only an indication, so make sure the setting is correct for your shop.
If the Notice doesn't apply to your shop, you are able to turn it off in your website settings.
Additional tip: If you haven't already, you can also consider activating the Legal Text Generator. Where available, it keeps your legal texts updated automatically when regulations change and includes warning letter protection through Trusted Shops.
The Legal Text Generator doesn't replace the Legal Guarantee Notice itself.
Does this apply to my shop?
Yes, if you sell physical goods to consumers based in the EU. This applies regardless of your revenue or business size and may also apply regardless of where your business is legally based.
It doesn't apply if you only sell digital products or services, don't sell to consumers based in the EU or only make B2B sales.
What is the GARAN label, and do I need it?
GARAN is a separate label for products where the manufacturer provides a free guarantee of more than two years for the whole product.
Most shops don't need it. The GARAN label isn't currently available as a feature in Jimdo. To check whether you need it and create the label, visit our guarantee label page. If you'd like to use it, you can add it to your product images and send it to your customers by email after the order confirmation.
What happens if I don't display the Legal Guarantee Notice correctly?
Missing or incorrect guarantee information can lead to legal consequences.
We can't provide legal advice for your specific situation. If you're unsure about your obligations, consult a legal professional.
Important: This article provides general information and doesn't replace individual legal advice. If you're unsure whether or how these requirements apply to your business, consult a legal professional.