After activating your statistics and waiting for a few days, you might already see the first successes in your dashboard. We'd like to give you an overview of the most important metrics so you can interpret these numbers for yourself.
Visits: This number tells you how often your website has been opened. If the same visitor opens your website multiple times within a day, then the number of visits increases accordingly, because there is no distinction for individual visitors. For instance, if your website is opened from the same end device, once in the morning and once in the evening, the number of visits increases by 2.
Visitors: The number of visitors that opened any page of your website. If the same person visited your website 5 times within the same day using different sessions, then our statistics will count this as 5 visitors. If you have connected Analytics to your website, then the amount of visitors there is probably more precise. However, our function counts every visitor, whereas Analytics only counts those who have given their consent using the cookie notice.
In a nutshell, the details in Analytics are more accurate, but not all visitors are being tracked in Analytics. The Jimdo statistics function on the other hand can track every one of your website visitors.
Engagement Rate: A percentage that describes the amount of visitors that come to your website and perform an action there. This includes every click, for instance, going to another page, clicking a link or buying a store product. A lower engagement rate is to be expected when it's a website that is purely for informative purposes, but in an online store, you want visitors to interact a lot, for instance by browsing the inventory or putting store items in the shopping cart.
Traffic Sources: How do visitors get to your website? Find a list of the top sources here. For example, using organic traffic, meaning search engine results, or direct traffic, meaning that the user accessed your website by clicking a direct link or typing the address in their browser, or by other sources, like links on social media or referral links that usually stem from some type of collaboration with another website.
Top Performing Pages: The top pages of your website are the pages that are visited most often. Here you can find a list of up to 5 pages. Find out which pages perform especially well and therefore might be suited as stepping stones for your other pages. Or you could see that certain crucial pages are not listed here and then you'd have to make up your mind on how to garner more visibility for those pages.